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Why Social Media is Important for B2B businesses

A pervasive conviction that social media marketing is only for B2C companies keeps B2B companies from getting the most from this effective channel for communication and marketing.
When we talk about B2C companies, we’re talking about those selling directly to consumers, while B2B companies sell to other businesses and companies.
Since B2B companies only sell to other businesses, who primarily use social platforms as a channel of communication to customers, they feel there’s no benefit to marketing on these platforms.
We are here to say, that’s not true!!
In this article, let’s investigate why social media is important for b2b businesses?


Social Media Statistics for B2B Companies:

We have collected for you some important stats that you should know:
  • 90% of customers will buy from company they follow on social media 
  • 38% of customers prefer social media over other channels for resolving customer service issues
  • 78% of customers believe that social media is the fastest and most direct way to connect with a brand

Why social media is important for b2b businesses‏‏

There are many reasons why social media marketing is important to B2B, including:
  • Social media is where your customers are 

Previously, companies must have a website and only a LinkedIn page!
But today, any company or business must be present on at least two social media platforms, because it is the place where customers are and It’s where they’re getting brands news, getting familiar with industry frontrunners, and even initiating contact with you.
Whether it’s Instagram, Facebook, LinkedIn, Twitter, TikTok, or Clubhouse, find at least one platform that will work for you—make sure it’s the one that your customers use the most—and invest the time and resources necessary to develop a robust and engaging presence. This will go a long way toward boosting your reputation and earning trust online.

  • B2B social media increases brand awareness

Social media is an awesome road to extending brand mindfulness.
Being on social media allows B2B buyers and end-users to interact with your brand.
Clients are planning to buy from B2B companies with which they are familiar, so having more channels on social media, means more communication, more sales and that means a high ROI for your brand.

  • B2B social media educates potential customers about your brand

Many B2B companies’ products and services require detailed explanations and maybe even a presentation in order to understand exactly what it is. Social media channels such as YouTube, and Instagram are awesome roads to supply digital education materials to clients.
For example, a simple 5-minute video explaining your product or service can essentially help with educating potential customers.
A blog could also be a great way to provide valuable, educational content in a more informal way. Additionally, every blog post is an extra link that can be indexed by search engines like google to increase your SEO. Increasing your SEO means increased traffic to your site which can lead to more and more sales. 

  • B2B social media wins the trust of existing customers

Social media is an opportunity for your business to earn customers’ trust by delivering valuable content and creating a platform for communication. It also allows prospects to ask questions through comments which helps start a conversation
Some companies use Facebook or Twitter for customer service, but you have to be sure to reply to customers’ questions and comments right on time

  • Your competitors are already there:

If you’ve done your competitor research, you’ll probably have noticed that your direct competitors are already on social media. Check to see if your business competitors are active on social media. If they are, chances are they’re connecting with your target customer segment in a smart way that is currently out of reach for you. It’s time to get yourself on social media.
Meet your competitors and improve forward their content quality to stand out and create more customers


Best practices for b2b social media:

  • Check your messages and responses regularly on every platform, and react to each one
  • Seek out potential buyers and engage with them through their profiles. 
  • Maintain a friendly, helpful tone throughout all of your interactions.
  • Develop a brand personality
  • Know who you’re targeting
  • Create educational content
  • Choose your target platforms carefully
  • Focus on building relationships

Need help creating a social media marketing strategy for 2021 for your b2b company, contact your local social media marketing experts at PlusAd and we’ll get your business in front of the right people at the right time.