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Covid-19 brought so many new things into our lives from new fears, newfound clarity, and a new outlook on how we connect with one another, it’s been a stark change from years past. Socially, social media became even more important as we were asked to stay at home and away from the people in our lives. It also changed the way we buy and market products, as we move further into the virtual marketplace. In this article, we’ll go over some of the ways that social media changed during Covid-19, and how companies are changing with the times.
Table of Content:
Suddenly, without any warning, a major global pandemic came
Massive closures, postponement of all concerts, closure of work offices, schools, universities, religious places and public parks
People are left with nothing but social media to spend their time and get the latest news
Within just one week of the general closure all over the world, social media was able to establish itself as the new triangle of life.
Studies have shown that Americans spent nearly 82 minutes a day on social media in 2020, about 8 minutes different than in 2019.
Before covid-19, people we always on their phones and computers, after the pandemic, we essentially live on them
From remote working at home to finding ways to keep busy, our smartphones and tablets became our lifeline to the outside world.
Social media has been able to take the most time during the days Covis-19 and it has many pros, including:
With all the pros that social media has achieved during the Covid-19, it has some cons, such as:
Gone are the days of cable commercials and print ads, now the content people are interested in is specialized and specifically directed at them. Nowadays people want to watch interviews with people they admire, funny videos that are centered around complete silliness, and even beautiful moments of families reuniting after time apart. Social media can make you laugh, cry, and even help you learn about things that are going on in the world, and that makes it powerful.
Companies looking to increase their digital marketing have taken notice of this and are changing the way they advertise. More creative, interesting, and pointed campaigns are coming from brands directly to the customer base they serve. Social media has become a form of currency, the more followers you have the more people you’re able to reach, and the same is true for brands.
After Covid-19 and the surge in social media dependency, companies are making changes to stay current and innovative in their marketing strategies. While some brands are thriving, others are falling behind due to the lack of understanding about the platforms so many people love. As Millennials become the main customers base, it’s becoming a do-or-die situation in terms of social media strategy.
Working with a digital marketing agency is a no-brainer for most companies these days because, for the higher-ups, it’s a completely new way to sell products and services. Companies like PlusAd are at the forefront of the ever-changing marketing world and are helping brands stay current and successful. and services. Companies like PlusAd are at the forefront of the ever-changing marketing world and are helping brands stay current and successful.
You can contact us to help you build a suitable social media strategy that will reach your brand to the largest possible number of potential customers.
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